Success strategies for automotive suppliers

Rainer Kurek
Preface by Lothar Späth
Springer 2004, ISBN: 3-540-20885-2
€ 39,95 / CHF 68,00

At the beginning of the 21st century, globalisation and company fusions, saturated markets and increasing complexity are the characteristics of the automotive industry. This book analyses the impact of rapid market changes and offers concrete answers to how automotive manufacturers are able to master the current challenges.

»First of all, the most important thing: With the book by Rainer Kurek, the automotive industry suppliers and all other industry-related companies have a new kind of management guide - supported by an excellent market analysis. Rainer Kurek is putting his finger in the sore spot with his precise examination of current problems. After all, many of these issues affect not only the manufacturing industry but also the entire German economy«